[Updated for 2021] Over the course of the past year, we have seen a number of new webinar software providers pop up – some better than others. Coupled with those already on the market, it can be a bit confusing to decide which one will be best for your own webinar program.
Don’t worry, we’re here to help with that.
If you’re looking for the best webinar platform for an upcoming event, stop typing variations of “best webinar platforms” into Google and follow these four easy steps instead:
Confirm your webinar goals
Understand how you’ll use webinars as part of your online events and marketing strategy
Determine the type of webinar platform and software you need
Test the webinar platforms yourself
Following these four steps will help you find a webinar platform that is optimized for exactly what you need, which will save you time, money, and a whole lot of stress when you actually start running webinars.